BUILD YOUR BRand.

Be a leader, not a follower. Bold brands win, and we can help you get there.

Dwayne “The Rock”Johnson, Teremana Tequila

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Think of Beverage Industry News (BIN) as your business partner. For the past 90 Years, Beverage Industry News has been trusted by world-leading brands and is dedicated to being the dominant B2B communications system in the promotion and marketing of beverage alcohol products.
Reaching more than 38,000 beverage trade professionals throughout California, via our print and digital media platforms, BIN offers a wide range of opportunities to market your brands and access key buyers. Each edition of BIN Magazine provides California licensees with local news, new products, distributor listings, and legal and legislative issues affecting the California marketplace, reaching tens of thousands of local tradespeople.
Our coverage of local launches and events, innovative services and industry people crosses over into our growing online community, enabling many opportunities to maximize your exposure; in print and online. 90% of BIN subscribers receive the publication for industry news and new product information.
Given the many challenges and changes in today's beverage marketplace, BIN Magazine is more important than ever, as an intermediary between your company and keeping brands front and center with key beverage buyers and distributors.
Leverage the reach of BIN Magazine and provide your company with an edge by building brand recognition, creating new selling opportunities, lending support to distribution efforts and establishing your brand or portfolio as a leader in front of your competitors.

BIN 2024 MEdia Kit

Beverage Industry News (BIN) Magazine

Beverage Industry News (BIN) Magazine has a long and successful history as the trusted communication and marketing resource for the liquor industry since 1934. BIN Magazine is the only print and digital beverage trade publication, solely dedicated to the California beverage marketplace. Used by beverage professionals for over 90 years, our media platform keeps readers “In The Know” and connects licensed buyers, distributors and sellers of alcohol beverage products.

BIN is the #1 source for communicating new products and promotions, news, marketing information and distributor listings of beverage alcohol products throughout the California marketplace. We have the experience and resources to keep important information flowing from you to your customers.